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Insights

Things worth writing down

Notes on design, on AI, and on working with both. No borrowed statistics and no claim you cannot check.

18 September 2026
Ten AI jobs in highest demand over the next three years
An analytical look at the career paths opening up in AI — from machine-learning engineering to business consulting.
7 min read
5 September 2026
A fast site is not an expensive site
Speed is rarely the result of spending more. It is usually the result of not adding what was never needed.
4 min read
29 August 2026
What AI will not do for your business
Most AI projects do not fail because the tool was weak. They fail because it was pointed at the wrong problem.
5 min read
18 August 2026
Trust, in three seconds
Nobody reads your copy to decide whether to trust you. That decision was made long before they got to the words.
4 min read

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